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May 2, 2024

News: VERZUZ Acquired By the Triller Network

VERZUZ is parting ways with Apple Music in a new deal with Triller Network parent company. Founders of VERZUZ, Swizz Beatz and Timbaland will join the Triller management team and become large sherholders in the Triller Network.

In the new deal, Timb and Swizz will also allocate part of their equity stake in the company to the previous 43 performers who’ve previously battled on VERZUZ. The financial details of the deal have yet to be released. The shareholder coming aboard the deal are John Legend, DMX, Alicia Keys, 2 Chainz, Rick Ross, E-40, Too $hort, Jeezy, Beenie Man, Bounty Killer, Gucci Mane, Bounty Killer, D’Angelo, Ludacris, RZA, Sean Garrett, The Dream, Babyface, Nelly, 112, Jagged Edge, Fred Hammond, Kirk Franklin, Jadakiss, Fabolous, Brandy, Monica, E-40, Gladys Knight, Boi-1da, Hit-Boy, Ne-Yo, Johnta Austin, Scott Storch, T-Pain, Mannie Fresh, Lil Jon, DJ Premier, Erykah Badu, Jill Scott and D’Angelo.

Timb and Swizz had this to say about the deal:

“This is a momentous occasion not only for Verzuz and Triller but the music business as a whole. By putting Verzuz in the Triller Network ecosystem and expanding the Verzuz brand to be side by side with the powerful Triller app, we will be able to continue to grow and evolve the music business as a whole, as we have been doing. To have partners in Triller who share our vision, specifically to celebrate and elevate the amazing artists who continue to shape culture around the world and give the consumer more direct access, is game changing.”

They also stated:

“We couldn’t be happier to be elevating Verzuz and Triller and to recognize, in a very real way, all of the artists who have helped make Verzuz the global phenomenon it is today. Our dream, the artists’ dream, today is realized, which is no small feat. Triller Verzuz is a company that’s by the artists, for the artists and with the people.”

Bobby Sarnevesht, executive chairman and co-owner of Triller has this to say:

“Both Triller and Verzuz share the ‘artist first, music first’ vision. We view this acquisition as more of a partnership than an acquisition, as Swizz, Timbaland and the other 43 artists who are all becoming shareholders and partners in Triller Verzuz from this day forward become our voice.”