News: Snoop Dogg Launches his Own Official Weed Company
Snoop Dogg has become the first celebrity to officially launch their very own legal Weed company called Leafs. He launched the company this week in Denver, CO offering 8 different strains of marijuana plus other marijuana concentrates & edibles.
According to The Cannabist:
Rapper Snoop Dogg will start selling his very own line of marijuana flower and cannabis products in Colorado pot shops today — making the multiplatinum MC the first A-list celebrity to the market with a full, self-branded line of commercialized cannabis.
Leafs By Snoop cannabis products are made under a Colorado marijuana license belonging to Beyond Broadway, which does business as LivWell and will grow all of the brand’s flower and manufacture its edibles and concentrates.
Snoop can’t technically own the Leafs By Snoop brand, because he’s not a Colorado resident.
‘Since I’ve been at the forefront of this movement for over 20 years now, I’m a master of marijuana,’ Snoop said. ‘So naturally, my people can trust that I picked out the finest, freshest products in the game. Let’s medicate, elevate and put it in the air.’
The Leafs By Snoop bud offerings include eight strains of marijuana flower — Cali Kush, Northern Lights, Blueberry Dream and others — sold as pre-packaged eighths, quarters and ounces. The same eight strains are available as concentrates, both wax and shatter. And the Leafs By Snoop edibles line includes six different chocolate bar flavors, four types of cannabis drops, two gummies flavors, four fruit chews options and what Snoop calls ‘peanut butter gems.’
‘Leafs By Snoop is truly the first mainstream cannabis brand in the world and proud to be a pioneer,’ Snoop said. ‘LBS is blazing a trail for the industry.’
Monday’s Leafs By Snoop launch party was full of local and national media, LivWell VIPs as well as a few other industry players. A couple bags of Popeye’s Chicken arrived at the house and were taken downstairs to the green room about a half-hour before Snoop took the stage, triggering chuckles amid the crowd. But when Snoop came upstairs to greet the house party a few minutes later, he spoke for a few minutes — on his activism and his love of Colorado — and introduced a promotional video (embedded below), which showed off the Leafs By Snoop brand.
