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News: Twitter To Extend Tweets to 10,000 Characters

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Twitter will be making a change to the way their users tweet this Spring with a new update. Members will no longer have the restrained of 140-characters per tweet but will soon be able to extend them to 10,000 characters just like the Direct Message feature.

The design aspect is key. Making Tweets bigger by adding more content or bigger pictures has diminished user engagement in the past, according to one source. That makes sense. If tweets take a long time to consume or take up more space on your screen, it’s likely that you’ll view (and engage with) fewer of them. So Twitter is trying to add more content without disrupting the way you currently scroll through your timeline.

It’s hard to tell if changing the character limit will make much of a difference for Twitter. CEO Jack Dorsey has been looking for ways to jumpstart user growth for some time, and the company has thrown a number of product updates at users (including new event summaries called Moments) to make this happen. None of it seems to be working, and giving users more real estate to share their thoughts may not be the answer.

Still, it’s an important update in what it represents: A willingness to change one of Twitter’s most established product features. The 140-character limit has been around as long as Twitter has; it’s part of the product’s personality. Expanding the limit is a sign that Twitter and Jack Dorsey are willing to make serious changes in hopes of luring new users. Twitter is also tinkering with the idea of changing its reverse chronological timeline — another core Twitter feature.

With regards to expanded tweets, Twitter is also working out a plan for how to deal with potential spamming issues that might arise with an expanded character count, according to sources. It’s unknown, for example, if Twitter will restrict how many users can be mentioned in a single tweet, but the company is apparently thinking through those scenarios. Twitter plans to talk with some of its analytics and measurement partners to prepare them to handle longer tweets beginning later this month, sources say.

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