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News: Big Boi Signs to L.A. Reid’s New HitCo Record Label

La Reid had a tough 2017 after being accused of sexual harassment back in May. After laying low for months, he’s back establishing his own label HitCo records and signing Big Boi. The distribution will be handled by EMPIRE as they unveil Bog Boi’s first single through the new Apple Animoji iPhone X commercial. You can hear the song ‘All Night’ throughout the clip, take a look below.

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