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News: Andre 3000 To Design For and Partner with Tretorn

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The always stylish and authentic Andre 3000 teams up with Tretorn to help diversify the tennis sneaker brand. He will serve as a partner and designer for the 50th anniversary of the iconic Nylite.

Territory, a Swedish footwear and outerwear brand was purchased by Authentic Brands Group last year. Nick Woodhouse, ABG’s president had this to say:

‘We wanted to work with Andre because he resonates with all ages and he’s an OG. He’s not a flavor of the month. There are a lot of terrific, young influencers out there, but Andre is established. These young kids are reaching out to him to collaborate. That’s why we did this.’

Andre, 41 will appear in upcoming Treton Fall Campaigns and design a capsule collection of footwear for 2018.

‘Sneakers are so hot right now and the minimal look is hot, which is what Tretorn is about. We are making sure that the name of Tretorn gets out there in the sphere of the youth, and the idea with Andre is to make the brand more famous than what it is so the Millennial customer can understand it.’ -Woodhouse