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Video: Future Discusses His Vision Through Words and Fashion

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Future sits down with Noisey to talk abut his love for fashion including those signature hats he’s been wearing. Many think Future is the originator of this look but truth be told these hats have been popular in the fashion industry for years, the Hip Hop community is now adapting to the trend. Future is taking the opportunity to capitalize on the look by creating his own hat line, take a look below.

Through relentless drive and innovation, Atlanta rapper Future has established himself as a trendsetter for a new era of hip-hop. But he’s not just a musical icon in the making: He’s also become known for his distinctive fashion and, in particular, his signature hats. We teamed up with Bacardi to go behind the scenes of his new hat line and find out what inspires him to keep pushing music and fashion forward. There are no side hustles, Future says—”everything a hustle to me.”