Jay-Z has announced a partnership with the NFL’s Inspire Change nonprofit organization. The organization seeks to raise funds for education and economic empowerment, police and community relations, and criminal justice reform. Jay-Z will work closely with the NFL as a live music entertainment strategist for the Superbowl.
Jay will contribute to the NFL organization in several ways including the Inspire Change apparel clothing line. Another program will highlight musicians songs during NFL broadcasts with the proceeds going towards Inspire Change. Meek Mill, Meghan Trainor and Rapsody will be the first artists to perform at the NFL Kickoff Experience in Chicago’s Grant Park on September 5th. The news of the recent collaboration sent the internet into a frenzy as Jay-Z previously denied performing at the 2018 Superbowl due to his support for Colin Kaepernick’s NFL protest. Jay-Z said he spoke to Colin regarding the deal and had this to say:
‘We forget that Colin’s whole thing was to bring attention to social injustice. In that case, this is a success. This is the next thing, because there are two parts to the protest—you go out and protest, and the company and individual says, I hear you. What do we do next?’