Rihanna is launching her new FENTY 2016 Autumn/Winter Collection with Puma. The collection was inspired by contemporary Japanese street culture and style featuring light and dark simple tones and textures. You can find cropped hoodies, sporty pencil skirts, full length sport dresses, lacey leggings and hat scarves plus more.
“This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what I wanted to create with PUMA” says Rihanna, “I wanted to take PUMA to a new place with something unpredictable and unexpected. It’s Japanese street culture with a haunting twist. I played with texture and silhouettes and all of the fabrics are luxurious. I reinterpreted the traditional in my way.”
The FENTY Puma Collection hits select retailers tomorrow, September 6th. You can also get pieces in the line at Bergdorf Goodman and at Pop-Up Shops powered by SIX:02. You can find a Pop-up shop in New York at 125 West 33rd Street and in Los Angeles at 8380 Melrose Avenue from 3pm EST. The global launch is September 7th at PUMA.com and select retailers including Bloomingdale’s.
