Video: OFF THE GRID With J. Cole (Short Film)

Off the grid j Cole

J. Cole collaborates with Bally in the new short film Off The Grid. You can take a look at the new J. Cole x Bally Collection of Boots here.

Go off the grid with J. Cole as he escapes the connected world in seek of musical inspiration. Take in the breath-taking landscapes of Jamaica and experience the true notion of the ‘Urban Explorer’.

This short film is a contemporary celebration of Bally’s long-standing affinity with hip hop culture and its iconic aesthetic. Much like the sneakers of the 90’s, the hiking boot is this generation’s equivalent assertion on everyday style. Taking functional design and transforming it into a luxury item as only Bally can, own the new wave of boots and backpacks that J. Cole hand selected for this unique collaboration, as seen in the film.

j Cole Bally