Snoop Dogg x G-Star RAW ‘Say It Witcha Booty’ Campaign

Snoop Dogg is the new face of G-Star RAW in a new ad campaign. The popular brand teams up with Snoop to deliver a new style of denim. The campaign has a new slogan ‘Say It Witcha Booty’ along with a new ad campaign and jingle. A collaboration of Hardcore Denim with the legendary hip-hop star to celebrate what we all love best: a great fit on all the booties in the world. Take a look at what the brand had to say about it below:

“Our new tongue in cheek global Hardcore Denim campaign ‘Say It Witcha Booty’ is featuring icon Snoop Dogg. It’s a creative celebration of all denim booties. Men, women, islands, hot air balloons and yes… even doggs. Snoop is a real original: one of a kind, master of his craft. He continuously re-invents himself and merges worlds in unexpected ways to remain creatively cutting edge. ‘Say It Witcha Booty’ unites G-Star’s Hardcore Denim philosophy together with Snoop’s signature blend of humour, style and backside appreciation. “G-Star and Snoop Dogg – Nuthin’ but a ‘G’ Thang!”

You can shop the new collection over at G-Star RAW now!