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News: Rihanna is New Creative Director of Puma Womens Lineu


Rihanna flew to Germany to discuss the new direction of the Puma womens line. She will now serve as Creative Director of the womens division including shoes. The multi year collaboration will also have RiRi as an ambassador of the brand.

“Signing Rihanna is a fantastic step for Puma,” said Puma’s chief executive officer Bjørn Gulden. “Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.” -puma

via WWD