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March 28, 2024

News: Pharrell Buys Back Majority Stake In Billionaire Boys Club and Ice Cream

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Pharrell is back at the head of the table of his trademark brands Billionaire Boys Club and Ice Cream. Pharrell along with his partners have acquired 50 percent stake in BBC Ice Cream LLC from Iconix Brands Group Inc.

Iconix, who also owns Umbro, Zoo York and Ecko Unltd, calls the sale a “strategic decision” in the wake of their recent financial troubles. The company has until June to complete a refinancing of a $300 million debt obligation and is also under investigation by the Securities and Exchange Commission.

However, the deal also gives Pharrell a fresh start at the beloved streetwear brands he launched with Nigo back in 2005. According to his spokeswoman, “the musician and his partners sought the opportunity to reacquire full control of the brands to continue their expansion, growth and licensing opportunities.”