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News: Jay-Z’s ‘4:44 Tour’ on Pace To Be Highest Grossing Solo Tour Ever!

Only a few stops into his 4:44 Tour and Jay-Z is already looking at his highest grossing tour ever. The sales are up 21 percent as opposed to his 2013 Magna Carta Tour. Live Nation reports that the Anaheim, Ca show alone sold almost 50 percent more than 4 years ago. Live Nation is charging market value for the tickets which allows little room for ticket scalpers and more revenue for Jay-Z and company. This results in a seven-figure a night pay-day for Jay-Z and less money spent for the fan. Billboard reports:

Conversely, the strategy takes pricing pressure off the upper-level seating sections. Priced out of the top tier, many ticket brokers are stuck buying and selling tickets in the upper bowl. And since consumers can still choose between buying the same seat on the primary or the secondary, many brokers end up selling off tickets below face value, taking a loss.

In fact, the highest grossing event of 2017 — the Aug. 26 fight between Floyd Mayweather and Connor McGregor in Las Vegas — was also dogged by rumors of slow ticket sales because of low prices on the secondary market, only to post a staggering $55.4 million gate.

Further adding to pressure on the secondary is Live Nation’s strategy to release large blocks of tickets prior to JAY-Z taking the stage. Al-Joulani explained that the 4:44 Tour sells eight to 10 percent of total tickets on the day of show — the Las Vegas concert at T-Mobile Center (Oct. 28) saw 1,480 tickets sold with 24 hours of JAY-Z taking the stage without any tickets marked down in price, a record for an arena show in Sin City. Al-Joulani says JAY-Z has already sold more tickets than the entire Magna Carta Tour, and that’s with 30 more shows to go.

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