2 Chainz has set the bar very high with his popular ‘Dabbin Santa Ugly Christmas Sweaters.’ Well, it looks like the sweaters turned out to be extremely profitable. After donating portions of the proceeds from sales to help a veteran and a family get to and from the hospital, the sweaters have been even more popular seeing that the revenue is going to a good cause. Forbes sat down with 2 Chainz to talk about not only the sweaters but his Dabbin Santa app. He reportedly made $2 million in revenue from the sweater sales, take a look at some of the interview below and read the full story over at Forbes.
Shawn Setaro: How did the whole 2 Chainz ugly Christmas sweater thing come about?
2 Chainz: Me and my team were trying to come up with some successful designs to get our merch moving. We took the dab, which is a trend, and we just turned it into a business. We played around with a few designs. We realized what my fanbase wants to see.
I don’t want people to think this was an overnight success. We’ve been trying with a bunch of designs for a couple years now. This is just timing meets opportunity. There’s the whole dab thing, and Atlanta’s always been somewhere that actually moves the culture a little bit. We have been the backbone of hip-hop for the past couple years. So with dabbing coming out of Atlanta, it just began to grow legs and start moving on its own.
Shawn Setaro: You also have a Dabbin Santa app to go along with it.
2 Chainz: Yeah. A lot of ideas were coming at the end of the year. We thought why not take it to the next level and jump into the tech world? My team thought of numerous ways of creating apps, and we came up with this Dabbin Santa app.
Apple definitely worked with us–it’s the fastest-cleared app in Apple history. It’s only 99 cents, and some of the proceeds go to charity. It’s a continuation of maximizing a trend.
Shawn Setaro: Of all the designs, which one is your favorite?
2 Chainz: I like all of them, but the one that’s selling the most is the black shirt. Most of them are the same design, it’s just different colors. So it would probably be the black one.
Shawn Setaro: Can you tell me a little bit about the charitable side of this? Is it all through your T.R.U. Foundation?
2 Chainz: Yeah. I’ve had a foundation for some time. My girl and I, we’ve been trying to figure out a way to be active within the community. This was a great way to do it.
We made close to $2 million in revenue. I had a numerous amount of celebrities helping with the shirt. It was on the NFL, it was on TNT, it was on Good Morning America, it’s on ESPN . So I could not continue receiving those blessings without giving back at the end of the day.
For us, it’s about putting it together independently, with nobody really being the boss. We’re creating our own way to give back, to do something for people. We’ll trickle down to the kids and lead by example. Like I say, actions speak louder than words. We could have spent this money on possessions, but giving a family that needs it will actually go further for them and for me.
Shawn Setaro: On the music side of things, I saw that you previewed an upcoming collaboration with Lil Wayne. What can you tell me about ColliGrove?
2 Chainz: Just to wrap up the merch part, I also want to let people know that this is just the beginning of 2 Chainz. In 2016, we’ll have a clothing line.
As far as the ColliGrove project, I really feel like the music is tight and accessible. Wayne has always been one of my favorite rappers. We’re just doing some mixing and trying to grind up.
Ultimately, I’m in a very, very happy state right now. I’m very pleased with the trajectory of my career. I’m pleased with what I’m doing in the community. Just know that ColliGrove is coming very soon, and it’s going to be filled with entertainment bars, great sounds, great vibes.