Fashion: The Weeknd For H&M’s ‘Spring Icons’ Campaign

The Weeknd Spring Icons 2017

The Weeknd is featured in a new Spring Icons campaign for H&M saying he indeed ‘believes in iconic clothes.’ The campaign shows what’s iconic for him, expressesing his inspiration, creative process and the city of LA as an important element.

The collection mixes utility and streetwear silhouettes with tailored lines, bringing together the important menswear statements of the season. The collection will be available in every H&M store that carries menswear, as well as online, from March 2.