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Fashion: Supreme Founder Talks Brands Success & More

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The founder James Jebbia of the hugely success NYC based streetwear brand, Supreme, sat down for a very rare interview with BoF. He talks about the brands success and moving the company into global expansion. You can take a look at some of what he had to say below and read the full interview over at BoF.

You can also watch Part 1, 2/3 and 4 of the Supreme documentary and see their new Spring/Summer 2016 Lookbook here.

On Expansion:

‘It’s funny, we get a lot of people bent out of shape who say, Oh, these guys are going to fall off now that they’re opening in Paris. I’m not really concerned if people have this purist view of the New York Supreme thing. If they think opening our shop in Paris is going to harm our brand, then we can’t really be that strong of a brand.’

‘Yeah, we’re a New York brand, but we’re a world brand now, too. It’s no different than Levi’s being from San Francisco.’

‘We haven’t done a lot of stores simply because of man power. As a small brand, we do it all, We don’t need an investor. We would never go anywhere or do anything where we feel it would compromise what we do.’